It began with the News of the World scandal move to all News International titles and then migrated to the BBC journalist strike. Bad news and bad news about a profession.
The trouble is that there are too many journalists for the (reducing) number of jobs available.
As the numbers of newspapers shrink and the numbers of journalists working in newspapers reduces and as the future prospects get ever more dire for the news media, journalism does not need a worsening reputation.
For a lot of journalists, there always used to be a safe haven in the PR industry.
No more.
How good are journalists at accepting a client Twitter brief? How long will they be happy buried in a Facebook page? How happy will a journalist be creating QR code and augmented reality brand campaign?
Are journalists qualified for such activity? Are they even welcome in the industry. According to PR Week – not a lot!
So it will be worth watching the reputation of journalism for a while with tools like Trendistic’s.
publicasity
