Trending on Twitter this week is Paranoid Android.
Wired magazine has added to the interest with a remix of Radiohead’s “Paranoid Android,” crowdsourced from YouTube videos of people playing the song — 36 of them to be exact.
“What’s amazing,” says Wired’s Angela Watercutter, “ isn’t that someone attempted to create this; it’s that it actually sounds pretty stellar.”
She goes on to says “It’s also impressive to see the diversity of people playing the track. The musicians hail from everywhere from Australia to Italy to the United States.”.
As with music so too with news content. In the new book I am writing with Philip Young (as well as the 3rd edition of Online Public Relations) ,we have been looking at how much of the news we receive is crowd sourced.
From the initial content announced on Twitter through the structured press release output and thence to a myriad interpretations across media as diverse as Facebook and the Financial Times, there are a lot of potential hiccoughs on the way. Like the mashed-up version of Paranoid Android, there will be a lot of contributors before during and after the embargo hour.
Astonishingly, most coverage arrives on our mobiles, iPads, laptops or newspapers actually “pretty stellar”.
That is not to say you should believe everything you read on Twitter … but the same may also be said of newspapers.
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